(Because “Here’s Where We Host Cocktail Hour” Isn’t Cutting It Anymore)

If you’re still giving the same venue tour you perfected in 2019, we need to talk. Today’s couples aren’t just touring your venue – they’re auditioning you for the role of “venue that gets us.”

Your Old Tour Script Is Showing Its Age

Let’s be honest about what’s not working:

  • Generic walkthrough routes
  • Memorized feature lists
  • Rigid script following
  • Basic photo spotting
  • That rehearsed pricing speech

What Today’s Couples Really Want

They’ve already seen your:

  • Virtual tour
  • Photo gallery
  • Pricing guide
  • Floor plans
  • FAQ page

They’re not here for information – they’re here for confirmation.

The New Rules of Venue Tours

Rule #1: The Tour Starts Before They Arrive

  • Send a pre-tour questionnaire
  • Create a custom tour agenda
  • Share parking/arrival details
  • Set clear expectations
  • Build excitement

Rule #2: Make It Personal (Like, Actually Personal)

  • Reference their vision
  • Use their wedding date
  • Mention their style
  • Show specific setups
  • Visualize their day

Rule #3: Be Tour-Guide Adjacent, Not Sales-Person Obvious

  • Share stories, not scripts
  • Point out possibilities
  • Solve problems
  • Answer unasked questions
  • Read the room

Rule #4: Tech Is Your Friend

  • Have past wedding photos ready on an iPad
  • Show real-time calendar availability
  • Pull up different floor plans
  • Share vendor work examples
  • Demonstrate lighting options

Rule #5: End With Clear Next Steps

  • Outline the booking process
  • Share available dates
  • Set follow-up expectations
  • Provide quick reference materials
  • Make next steps easy

The TikTok Factor

Remember: Every tour is potentially being recorded. Make sure your:

  • Lighting is always camera-ready
  • Spaces are social-ready
  • Tour flow is video-friendly
  • Key features are highlighted
  • Message is soundbite-worthy

What Happens After Matters Most

The best tour in the world means nothing without:

  • Immediate follow-up
  • Clear next steps
  • Easy booking process
  • Quick response times
  • Professional systems

The Bottom Line

Tours are no longer about showing your space – they’re about showing couples their future. If you’re not ready to deliver that experience, they’ll find someone who is.

Ready to modernize your tour process and convert more visits into bookings? Let NurturePro help you build a tour and follow-up system that turns visitors into couples.