@caro__beth its a beautiful day to tour another g damn venue #weddingvenue #nycweddingvenues #libertywarehouse #brooklynweddingvenue ♬ original sound – Caroline Sacks
Spoiler alert: That couple touring your venue isn’t just taking mental notes – they’re taking TikTok footage. And no, they’re not going to ask permission first.
Welcome to Wedding Venue Tours 2.0
Remember when the scariest thing about venue tours was making sure your bathrooms were spotless? Those were simpler times. Now, every tour is potentially going viral, whether you’re ready or not.
What’s Really Happening On Your Tours
Your couples are:
- Recording venue walk-throughs for their friends’ opinions
- Capturing those “first impression” moments
- Documenting every detail for their decision-making
- Creating content for their wedding planning journey
- Comparing venues through social content
And here’s the kicker – this isn’t just about Gen Z anymore. Everyone’s doing it.
Why This Actually Matters
Think this is just about social media? Think again:
- Future couples are watching these tours
- Your “hidden gems” are being exposed
- Raw, unfiltered reactions are being shared
- Your competition is seeing everything
- Your sales pitch is being broadcast
How to Make This Work For You
Instead of fighting it, let’s get ahead of it:
- Create “TikTok Moments” in Your Space:
- Designate perfect photo spots
- Install good lighting in key areas
- Keep Instagram-worthy spots pristine
- Consider a wedding-day video backdrop
- Update Your Tour Flow:
- Start with your most impressive spaces
- Plan transitions that look good on camera
- Keep walking distances camera-friendly
- Have key features well-lit
- Train Your Tour Guides:
- Speak in soundbite-friendly statements
- Know your best angles (yes, really)
- Be ready for impromptu filming
- Stay positive (everything’s being recorded!)
The Real Opportunity Here
Smart venues are already:
- Creating their own tour content
- Sharing real couple reactions
- Building TikTok-optimized spaces
- Using user-generated content
The Bottom Line
Your venue is going to end up on TikTok. The only question is whether you’ll be controlling the narrative or playing catch-up.
Want to make sure your venue is ready for its closeup? NurturePro can help you manage your digital presence and turn those TikTok tours into actual bookings.